| Rype on Android, but what next? |
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It is an interesting time in the world of mobile phones, smartphone use is increasing as numbers of consumers move to a phone capable of browsing the web, email, and of course the now growing desire for apps. Thanks to our friends at Apple the world is now mad keen for next to useless apps on their devices. Now that is probably a bit harsh of course but of all the people I know they use about 2 apps (maps & directories) regularly the rest are cute little apps. The question I ask is where and when are people going to move on mass to using their mobile phone as a business productivity tool! Anyhow I digress, the real reason I am writing this is because it was with great pleasure that I received word from our developers that we now have Rype working on Google Android. A few tweaks to our Webkit version initially developed for the iPhone and we have it. This has been our biggest challenge at Rype, choosing where to invest. We want to be a native application on any many devices as we can but choosing which ones is hard. The market is changing rapidly and with Rype being a business productivity tool we are watching with interest to see where our market heads. Our primary markets of trade based business people, tend to be inclined towards the iphone hence why we went there early. However the team at Rype are quietly backing Google Android to make a significant dent in Apple’s market share due to its open nature. Of course we are still firmly camped in the Windows Mobile sector and find it very interesting that everyone is quietly forgetting about the huge number of Windows Mobile devices in the marketplace. I bet you the team at Microsoft are secretly liking the underdog tag in this space! So now that we are running on Android we are exciting about watching what Google and the phone manufacturers push to market in the coming months. I for one plan on grabbing an HTC Magic as soon as I can.
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March 08, 2010
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